Inspired by the spontaneous poetry of Luigi Prina, Tribe Communication and the Parmigiano Reggiano Consortium asked us to tell the story behind the world’s best-loved cheese in a 20-second TV commercial.
For this occasion we used slow-motion shots and slight camera movement to accompany the movements carried out by the cheesemakers everyday as they take care of the much-loved product. We also created the image for the print campaign.
Print Campaign
Credits
AGENCY
Tribe Communication
PRODUCTION
Schmid Productions
DIRECTORS
Gianluca Giannone
Andrea Mignolo
Recent Portfolios
Parmigiano Reggiano Documentary
Documentary Film
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How-to video
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