Inspired by the spontaneous poetry of Luigi Prina, Tribe Communication and the Parmigiano Reggiano Consortium asked us to tell the story behind the world’s best-loved cheese in a 20-second TV commercial.
For this occasion we used slow-motion shots and slight camera movement to accompany the movements carried out by the cheesemakers everyday as they take care of the much-loved product. We also created the image for the print campaign.
