PSA Italy Story

Corporate videos

Our work

Screenwriting | Creative Direction | Film direction | Editing & Grading

Between 2015 and 2024, we followed the evolution of PSA Italy terminals, creating a real history of the PSA group’s presence in Italy.

In the first video, 2015, a graphic elaboration shows the expected changes of the Genoa Pra’ terminal following the arrival of the new quay cranes planned for 2016.

We continue with the work began in the previous year with a documentary film that follows the actual arrival of the first four quay cranes (out of a total of eight). Some of the more senior staff of the terminal let us in on the more human side of this great economical and technical undertaking.

In 2017, this first part of the Genoa Pra’ terminal renovation comes to an end. The 8 new quay cranes are operational and the terminal looks like one of the most advanced in the Mediterranean.

In 2019 the terminal takes another big step forward with the arrival of electric yard cranes. The result: more speed, more silence, less emissions. In this video we follow the arrival, commissioning and operation of the new electric cranes.

In 2021, the PSA Italy brand was born, bringing together the group’s terminals in Italy: PSA Genova Pra’, PSA SECH and PSA Venice – Vecon. In these four spots we focus on fast communication dedicated to four different market segments.